What to Write in a Valentine

Valentine’s Day is about connection — not perfection. Sometimes it's recognizing the little things, a sweet memory, a single sentence that lands just right. Sometimes it's something playful. Sometimes it's simply being brave enough to say what you feel, clearly and honestly – without ego or playing it cool.

Our greeting cards and notecards are the perfect place to write from the heart. Whether you're writing to a partner, someone you just started dating, a family member, friend or someone you simply appreciate, here are some tips to help you find the words.

Where to Begin

Start with how you actually speak. The most meaningful Valentine's messages are the ones that feel genuine — they don't sound borrowed, they sound like you. If humor is part of your love language, then lean into it. Just remember to keep it personal and light – clever always beats cheesy. Whenever you get stuck, ask yourself: what do I appreciate about them? That's usually the best place to begin.

Lead With How They Make You Feel

You don’t need grand gestures or poetic lines. A simple, honest feeling goes a long way. A few examples to try:

• “You make my everyday brighter.”
• “Life is better with you in it.”
• “I’m grateful for you — today and always.”

Keep it Personal (even if it’s short)

A quick reference to something shared — a memory, an inside joke, or a small habit you love will instantly make your note feel special. A few examples to try:

• “I still smile every time I think about our first coffee date.”
• "Remember that time when we..."
• “Thanks for always being the one who shows up — even when it’s hard.”

Match the Tone to the Relationship

Valentine cards and notes don’t have to be romantic. Sweet, funny, or heartfelt works fine.

• For a partner: Warm, affectionate, sincere
• For family: Loving, grateful, steady
• For a friend: Appreciative, playful, encouraging

When in doubt, say thank you. Gratitude is timeless and always welcome.

Ideas Based on the Relationship 

Valentine's Messages for a Long-Term Partner

In a marriage or long-term relationship, you know each other well so the goal is authenticity. These messages work best when they feel grounded and real – less spectacle, more substance. A few examples:

• "Life feels better with you in it. I'm so glad it's us."
• "You make the everyday brighter. I don't take that for granted."
• "Still choosing you. Always x"

If You've Just Started Dating...

When things are new, it's all about acknowledging the moment while keeping it light and open – warm without adding any pressure. A few examples:

• "I'm adoring getting to know you! Happy Valentine's Day."
• "Can't wait for our date night..."
• "Here's to [insert how long you've been together) months of fun!"
• "Will you be my Valentine?" You could even add a yes and yes checkbox for fun.

For a Long-Distance Relationship

Sometimes distance can feel like the elephant in the room but your message doesn't have to be heavy. Here are few suggestions for acknowledging the distance but then bring the focus back to what you share – love or connection over geography.

• "Miles apart, always together."
• "Counting down until the next time I get to see you!"
• "Happy Valentine's Day to my long-distance love!"
• "Absence makes the heart grow fonder"
• "Missing you" or "I miss you" – sometimes the simplest reminder means the most.

Valentine's Messages for Friends and Family

Valentine's Day isn't only about romantic love. From Galentines to Palentines, it's also a chance to celebrate the people who show up for you every day.

• "A little reminder that you're awesome"
• "So lucky to have you in my life."
• "Forever my favorite person to laugh with."
• "All love, always."
• "Grateful for you, today and every day."
• "You light up my days!"
• Thanks for always being there."

A Final Note 

There’s no right way to write a Valentine’s message—just your way. Heartfelt or playful, the most meaningful words are the ones that feel true. In the end, Valentine’s messages aren’t about impressing anyone—they’re about connection and making space for what often goes unsaid.

Explore Our Valentine's Day Gift Guide →